New England Nordic Ski Association
Strategic Plan 2011 - 2014
It is the mission of the New England Nordic Ski Association to implement educational, recreational, and competitive programs at all levels of cross-country skiing. NENSA works to sustain a vital and active skiing community in New England, and to provide the support structure necessary to bring cross-country skiers to their highest potential at regional, national, and international events.
The primary goal of the New England Nordic Ski Association is to create an environment that promotes the athletic development of New England cross-country skiers, supports skiing organizations, and encourages the growth of the sport of cross-country skiing. NENSA's long-term programs assist the individuals and the organizations that deliver services, in line with NENSA's Mission, to the cross-country skiing community. In cases where structures do not exist to deliver necessary services, NENSA may elect to initiate events or services to stimulate desired development. NENSA staff or NENSA-based committees may take on the short-term responsibilities of delivering such services, but it is not the responsibility of NENSA to be a primary service provider for ongoing services, nor should significant portions of the NENSA budget be allocated to provide services that can be delivered by other organizations such as clubs, schools, and cross-country ski centers.
NENSA's direct contributions to growing and supporting a healthy skiing culture can be separated into the areas of communications and coordination, education and certification. As the conduit between individuals, organizations, schools, clubs, ski centers, race sites, and industry, NENSA creates and maintains the communications vital to the health of the sport. NENSA's links allow for the coordination of scheduling, siting, and promoting of events and activities by individuals and organizations. NENSA's educational programs are designed to serve the skiing community with clinics and workshops in areas such as ski technique and race organization, and seminars on issues such as youth development and club development. NENSA's Coaches and Officials Education and Certification programs develop standards and teachers of standards that improve the quality and consistency of athlete development across the region.
NENSA's Long Range Goals:
1. Development: supporting the growth of the Nordic Skiing community in New England.
2. Supporting Excellence: helping New England athletes achieve their potential.
3. Organizational: making NENSA a high-performance organization.
1. Encourage and facilitate family skiing
a. Partner with organizations with similar missions to support family programming
b. Make families aware of the fun, health and other benefits of skiing
c. Create/continue events that involve the entire family
d. Encourage year-round participation
e. Continue our already-successful events & programs for kids and families:
f. Maintain/develop good communications with skiing kids and families
2. Encourage and support vertically-aligned clubs cradle to grave
a. Offer attractive incentives & opportunities for various ages and abilities
b. Offer a clear, unintimidating pathway to improvement for those interested
c. Make clubs aware of ski lease program, build capacity of program & include older kids
d. Encourage and facilitate outreach by local clubs to schools and other groups
e. Involve non-skiers in the club by encouraging them to volunteer
f. Offer a presentation on Club Development at Symposium
3. Provide more points of entry to Nordic skiing
b. Collaboration with other organizations
c. Education, PR, Outreach
4. Support, educate and nurture coaches
a. Develop/provide resources for coaches
b. Develop new coaches
5. Support ski centers, facilities, locations
a. Support/expand existing centers
b. Support creation of new ski centers
1. Improve Coaching Opportunities and Education
a. Create Coach Development Pathway from BKL to higher junior level
b. Increase availability and breadth of coaching clinics
c. Improve resources and benefits for coaches association members
2. Improve Outreach to High School Athletes and Coaches
a. Collaboration with HS coaches and programs
b. Create awareness about NENSA website and programming targeted to "Juniors"
c .Facilitate more HS skier participation in NENSA events
3. Increase Higher Level International Race Opportunities for New England Athletes and Coaches
a. Increase international race experience for appropriate racers and coaches
b. Continue to create additional FIS points opportunities in/near NE
c. Invite international skiers Seniors, U23 & juniors to our New England events.
4. Increase Higher Level National Race Opportunities for New England Athletes and Coaches
a. Collaborate with other Regions
b. Facilitate getting NE Skiers to national events
c. Continue to Develop our Camp Offerings
5. Expand Training and Support Opportunities for PG, U23 and Senior Skiers
a. Develop stronger interactions with other divisions to improve racing and coaching
b. Focus on seniors and that will trickle down to BKL
c.Expand year-round training/support options for PG, U23 and Sr NE skiers in NE
6. Define Clear Pathways of Development
a. Continue to name and provide opportunities for the NENSA Elite & Development teams
b. Enhance web support for the Pipeline
c. Define and communicate the NE Athlete Development Pathway
7. Expand Opportunities for Masters racers
1. Effectively use NENSA's human capital: committees, board, staff
a. Improve effectiveness of the Board
b. Improve effectiveness of committees
c. Improve effectiveness of staff
2. Increase NENSA's base of financial support & financial stability
a. Develop a better understanding of what we do & why/sources & uses of resources using metrics
b. Develop a resource development plan that derives from the SP, including a plan to build endowment, effective annual fund drive, corporate sponsorship plan
c. Develop new & creative fundraising events
d. Smartly develop high-quality publications/resources for sale
3. Increase NENSA members, donations, and program participants.
a. Identify target populations, do cost/benefit analysis, create messages and develop strategies to reach them
b. Track effectiveness of our marketing of programs & services
c. increase NENSA's organizational visibility & accessibility
d. Utilize website & other media for ease of accessibility